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Landing Page Scorecard

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Home Tools LP Scorecard

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Above the Fold

Clear, benefit-focused headline (+4)
Supporting subheadline explains value prop (+3)
Hero image/video shows product in action (+3)
Primary CTA prominent & action-oriented (+4)

Messaging & Copy

Copy addresses target persona's pain points (+4)
Benefits explained before features (+3)
Social proof (testimonials/logos/stats) present (+4)
Clear differentiation from competitors (+3)

Design & UX

Clean, distraction-free layout (+3)
Consistent visual hierarchy (headings, spacing) (+3)
Mobile-responsive design tested (+4)
Loading speed under 3 seconds (+4)

Conversion Elements

Multiple CTAs strategically placed (+3)
Form fields minimal (only essential info) (+4)
Trust signals (security, guarantees, privacy) (+3)
Clear next steps after conversion (+3)

Technical & Tracking

Thank you page/confirmation working (+3)
Analytics tracking configured (+4)
A/B testing capability set up (+3)
No broken links or missing images (+4)

Score

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Highlights (0)

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Action items (0)

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