Multi-Platform Ads ROI Calculator
Optimize your ad spend across Google, Meta, TikTok, and LinkedIn with AI-powered allocation
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Real-World Platform Benchmarks
Industry averages from 150,000+ active campaigns across 2024-2025
Google Ads
Search intent targeting - high conversion potential
How often people click your ad after seeing it in search results
Percentage of clicks that turn into actual sales or leads
Average cost for each click (US $4.66 = AED 17.11)
Best for: Capturing high-intent buyers actively searching for your products/services
Meta Ads
Facebook & Instagram - Visual storytelling and audience targeting
Engagement rate across Facebook and Instagram feed ads
Lower than Google but highly cost-effective for brand awareness
Significantly cheaper clicks than Google (US $0.70 = AED 2.57)
Best for: Building brand awareness and reaching specific demographics with visual content
TikTok Ads
Short-form video with massive engagement potential
Lower CTR but compensated by 5-16% engagement rates
Strong conversion performance for e-commerce products
Lower CPM than Facebook, great for brand discovery (US $8.30 = AED 30.48)
Best for: Viral growth, younger audiences, and creative product showcases
LinkedIn Ads
B2B professional targeting for high-value decisions
Lower CTR but highly qualified B2B decision-makers
Native lead forms deliver 25% lower cost per lead
Higher cost but worth it for enterprise deals (US $75-150 = AED 275-551)
Best for: B2B lead generation, recruiting, and reaching senior decision-makers
Why These Numbers Matter
These benchmarks represent real performance from 150,000+ active campaigns managing over AED 11 billion in ad spend across 2024-2025. They're not theoretical—they're what successful advertisers are actually achieving right now.
Multi-Platform Budget Optimization
Platform Synergy: Diversifying across platforms reduces risk and maximizes reach across different audience segments.
Budget Thresholds: Each platform needs minimum daily budget to exit learning phase - aim for AED 50+/day per platform for optimal performance.
Rebalancing Strategy: Monitor individual platform ROI and shift budget quarterly based on performance, but avoid frequent changes during learning phases.
Platform Allocation
Google Ads
Recommended: 30%
Facebook Ads
Recommended: 25%
Instagram Ads
Recommended: 15%
TikTok Ads
Recommended: 10%
LinkedIn Ads
Recommended: 20%
Portfolio Performance
Total Leads
0
Total Customers
0
Blended CPL
AED 0
Blended CPA
AED 0
Portfolio ROI
0%
